10 Killer Ways to Reduce Bounce Rate

You actually want your readers to stay longer on your blog post, navigate to your older posts and eventually subscribe if they find your blog helpful but it’s not working, then you have to reduce your bounce rate. You might be curious on what bounce rate is, I’ll explain;

What is Bounce rate?

According to Google: “Bounce rate is the percentage of visits that go only one page before exiting a site.”

My definition  (to break it down): Bounce rate is the percentage>e of visitors that visit your site and eventually leave without visiting or reading any other post or page.

I’m sure you’ve seen something like this on your Google analytics, if a visitor visits your site and leaves without visiting any of your other pages and older posts, Google doesn’t mind if your content is relevant or not, they assume its not relevant to visitors thereby pushing your site aside and at the same time reducing your ranking. There are ways to avoid this and to reduce your bounce rate what are you going to do?

reduce bounce rate

How to Reduce your blog’s Bounce Rate

1. Quality content

First things first, you must have quality content on your blog and I’m sure you should know that by now. Publish contents that will help your readers and not just common contents that can be found every where, make your content outstanding and make it go viral at the same time, this will make your readers stay longer on your blog and eventually browse through your older post to see more helpful contents that you have to offer.

Read: How to write crazy quality contents

2. Use Internal Traffic Plugin

An example of internal traffic plugin is “yet another related post”, it helps you to block exits on your blog by showing your readers other posts related to the one they’ve just read. It tempts them to click and read your older posts and the more they stay on your blog and browse through posts, the lower your bounce rate and the higher your ranking.

3. Interlink your Blog Posts

This is quite similar to the previous point above but this is a manual process, visitors love helpful content and they are always eager to read them, if you don’t interlink your post they won’t bother but if you add hyperlinks to older posts, they’ll navigate through those links, try as much as possible to interlink your blog posts with a minimum of 3 links, it’s another great way of blocking exits on your blog, reducing your bounce rate and increasing your Domain Authority.

bounce rate

4. Improve Page Load Time

When visitors find out that your site has a lazy loading, they will not hesitate to go somewhere else and look for information. Try to increase your site speed to encourage visitors and you can do this by using WP super cache plugin, you should also avoid images with large size instead, compress them before uploading them to your site. For a wide insight on this, you can check out my guide on how to speed up your website load time.

5. Easy Navigation

Provide means of easy navigations on your blog by categorizing your blog post and adding them to your sidebar, adding popular post to your side bar, including search on your blog incase visitors are searching for a particular blog post and creating a blog achieve page to show all the post you’ve published on your blog. This is going to make your blog friendly to visitors and at the same time reduce your bounce rate.

6. Make your Blog Responsive

Try creating a mobile version of your blog, don’t think all your readers are pc users. When visitors visits your blog on their mobile and the find out that it’s not compatible, they have not option than to go somewhere else, you would do the same also if you were in their shoes. To make your blog mobile friendly you can use plugins like WP touch, it earns you more visitors, increase your ranking a reduces your bounce rate. My blog is powered by genesis and it’s a responsive theme, this has help in increasing the number of my mobile users and making it easy for them.

7. Reduce External Links

The more your external links, the wider the exit door of your blog. Reduce the number of external links and also set external links to open to a new tab instead of redirecting visitors away from your site, this ensures that the reader will go back to the original page to continue from where they stopped thereby decreasing your bounce rate.

8.Avoid Excessive ads

We all know visitors hate ads but that doesn’t mean you should place ads on your blog, try moderating them to a minimal rate else you’ll be sending your visitors away. The quantity of your ads doesn’t actually determine the profit you’re going to gain but the places you place them, if you place ads all over your blog then you’re distracting your readers from reading your quality contents.

9.Check Brower’s Compatibility

Create time to test your blog on different browsers to check if your blog is well ordered, different browser can give you a different image of what your blog looks like, you blog might look good on your browser and worst on another browser and this alone makes visitors leave your blog.

10. Blog Design

This is one of the common mistakes bloggers make. A bad looking blog won’t retain visitors but will send them away, make your blog attractive and neat, also try focusing on your font size, and style so as to make your blog readable to your visitors. If these alone are not perfect then it’ll lead to high bounce rate. For a full guide on getting the best, check out things to consider when choosing the best blog design


No strings attached, these are all the tips I followed in getting an improved bounce rate.Do you have any suggestions for lowering bounce rates? Please share it with us in the comment section below.

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  1. says

    Hi Gilbert. Your bounce rate definition and the next paragraph (the conclusion) are quite wrong to me. Actually I’ve seen that definition so I don’t plan to argue with you. I just don’t agree with it because I have another opinion. And especially I don’t agree with the conclusion. Now here’s my point:

    Case 1 – a blogger promotes a post via safelists or traffic exchanges. 99.99% of the visitors will land on the promoted post, won’t read it and after a few seconds they leave the page without doing anything. That’s a bounce.

    Case 2 – You promoted this post via a social media channel. I landed here because of your headline, then I spent some of my precious time by reading the article AND commenting it. After I submit this comment I’ll leave your blog.

    Pls note the HUGE difference between the 2 cases. According to that definition, the last case is a worthless bounce. Forget about Google, do YOU really believe that? According to me it’s not. According to that conclusion “the content on your site is not relevant”. According to me it is. Come on, I’ve read the post and I commented on it. My comment proves that I was interested in your blog post.

    Why do I leave the blog? Because I’m busy and I won’t spend my whole life reading blogs. I didn’t even check what other internal links you have posted here. I don’t know whether I might be interested or not in your other content. If I don’t know it, can someone else claim that he knows it? So… It’s not about you & your blog, it’s about me… I don’t have time.

    If I say about my own visit that I was interested in your blog post and I wasn’t unhappy with the info you provided (I just don’t agree with some parts), can someone else – Google for example – say something else? 😉

    Recap for my opinion: if the visit lasts a few seconds and the visitor does nothing that can be noticed, that’s a bounce. If the visit lasts more and you get a comment (your page determined a positive ACTION from my part, other than leaving the site)… even if I leave the site after that, there wasn’t any bounce.
    Adrian Jock recently posted…How to Turn a Dumb Affiliate Technique into Something HelpfulMy Profile

    • says

      Hi Adrian,
      I’ve included google’s definition in the post and some little changes, check it out. I completely understand where you are heading to,
      Upon the comment, there’s still a bounce even if you like this article or not or if the article is relevant or not. I might like an article on a blog, comment on the quality article published on the blog but leave due to one reason or the other. To me its not a bounce but to google it’s automatically a bounce even if the content is relevant or not. See the difference? :)

  2. says

    Ok, here’s a second comment “forced” by the plugin you installed and that redirected me to another page after I submitted my first comment. I didn’t want to visit other page but you forced me via that plugin. That’s a smart technique and I don’t have any problem with it. But actually I didn’t visit 2 pages from my own will. That will trick Google and won’t consider my visit a bounce according to that definition 😉

    Most of the bloggers don’t use that plugin. My comment is still valid – if I visit one page from a blog that doesn’t have such plugin installed and I comment on that post, according to me that’s not a bounce.

    That plugin forces a fake visit on a further page. On any page any tech guy can force a redirection after a few seconds or minutes. Such trick can transform almost any REAL bounce into a 2-page visit. Just a trick for Google. Not a real 2-page visit. According to me a real bounce remains a bounce even in that case :-)

    • says

      haha Adrian, it’s a redirect plugin for new commenters and I’m sure you didn’t see it in your second comment, i actually don’t count it, but that’s google for you :) fake or no fake visit google won’t consider it as a bounce, the next thing to force you back to my page might be; getting a comment reply notification in your mail ;).

    • says

      You’re welcome Nirmala! I’m happy you love the post, one of the mistakes I made as a new blogger is “not installing the internal traffic plugin (related posts)” I did that of recent and its working great. Welcome to viralwriter and thanks for taking your time to post a comment. See you around :)

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