You actually want your readers to stay longer on your blog post, navigate to your older posts and eventually subscribe if they find your blog helpful but it’s not working, then you have to reduce your bounce rate. You might be curious on what bounce rate is, I’ll explain;
What is Bounce rate?
According to Google: “Bounce rate is the percentage of visits that go only one page before exiting a site.”
My definition (to break it down): Bounce rate is the percentage>e of visitors that visit your site and eventually leave without visiting or reading any other post or page.
I’m sure you’ve seen something like this on your Google analytics, if a visitor visits your site and leaves without visiting any of your other pages and older posts, Google doesn’t mind if your content is relevant or not, they assume its not relevant to visitors thereby pushing your site aside and at the same time reducing your ranking. There are ways to avoid this and to reduce your bounce rate what are you going to do?
How to Reduce your blog’s Bounce Rate
1. Quality content
First things first, you must have quality content on your blog and I’m sure you should know that by now. Publish contents that will help your readers and not just common contents that can be found every where, make your content outstanding and make it go viral at the same time, this will make your readers stay longer on your blog and eventually browse through your older post to see more helpful contents that you have to offer.
2. Use Internal Traffic Plugin
An example of internal traffic plugin is “yet another related post”, it helps you to block exits on your blog by showing your readers other posts related to the one they’ve just read. It tempts them to click and read your older posts and the more they stay on your blog and browse through posts, the lower your bounce rate and the higher your ranking.
3. Interlink your Blog Posts
This is quite similar to the previous point above but this is a manual process, visitors love helpful content and they are always eager to read them, if you don’t interlink your post they won’t bother but if you add hyperlinks to older posts, they’ll navigate through those links, try as much as possible to interlink your blog posts with a minimum of 3 links, it’s another great way of blocking exits on your blog, reducing your bounce rate and increasing your Domain Authority.
4. Improve Page Load Time
When visitors find out that your site has a lazy loading, they will not hesitate to go somewhere else and look for information. Try to increase your site speed to encourage visitors and you can do this by using WP super cache plugin, you should also avoid images with large size instead, compress them before uploading them to your site. For a wide insight on this, you can check out my guide on how to speed up your website load time.
5. Easy Navigation
Provide means of easy navigations on your blog by categorizing your blog post and adding them to your sidebar, adding popular post to your side bar, including search on your blog incase visitors are searching for a particular blog post and creating a blog achieve page to show all the post you’ve published on your blog. This is going to make your blog friendly to visitors and at the same time reduce your bounce rate.
6. Make your Blog Responsive
Try creating a mobile version of your blog, don’t think all your readers are pc users. When visitors visits your blog on their mobile and the find out that it’s not compatible, they have not option than to go somewhere else, you would do the same also if you were in their shoes. To make your blog mobile friendly you can use plugins like WP touch, it earns you more visitors, increase your ranking a reduces your bounce rate. My blog is powered by genesis and it’s a responsive theme, this has help in increasing the number of my mobile users and making it easy for them.
7. Reduce External Links
The more your external links, the wider the exit door of your blog. Reduce the number of external links and also set external links to open to a new tab instead of redirecting visitors away from your site, this ensures that the reader will go back to the original page to continue from where they stopped thereby decreasing your bounce rate.
8.Avoid Excessive ads
We all know visitors hate ads but that doesn’t mean you should place ads on your blog, try moderating them to a minimal rate else you’ll be sending your visitors away. The quantity of your ads doesn’t actually determine the profit you’re going to gain but the places you place them, if you place ads all over your blog then you’re distracting your readers from reading your quality contents.
9.Check Brower’s Compatibility
Create time to test your blog on different browsers to check if your blog is well ordered, different browser can give you a different image of what your blog looks like, you blog might look good on your browser and worst on another browser and this alone makes visitors leave your blog.
10. Blog Design
This is one of the common mistakes bloggers make. A bad looking blog won’t retain visitors but will send them away, make your blog attractive and neat, also try focusing on your font size, and style so as to make your blog readable to your visitors. If these alone are not perfect then it’ll lead to high bounce rate. For a full guide on getting the best, check out things to consider when choosing the best blog design
No strings attached, these are all the tips I followed in getting an improved bounce rate.Do you have any suggestions for lowering bounce rates? Please share it with us in the comment section below.