Have you ever thought of the marketing strategy apple used in order beat down their competitors? Nobody is perfect and every day we learn new strategies of taking a step forward in our career. Previously, we all know apple as just a fruit but now there are two kinds of Apple, A fruit and a company. Iphones are one of the new generation smartphones everybody’s craving for; they’ve really dominated it all. But think of something, they all started from somewhere and it didn’t just ignite in a twinkle of an eye. It took countless amounts of failures before getting to where they are today. Do you know you can as well peep into their progress and find out the strategies they used in getting to the position they are today? First things first, I’ll drop a definition of marketing strategy and marketing as a whole.
What is marketing?
Marketing is the process of promoting a product or services to customers for the purpose of selling it and satisfying their (customer) needs.
What is Marketing Strategy?
Marketing Strategy (or marketing mix) is the process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.
Marketing Strategy definition source ~ wiki
“The most effective example and type of marketing strategy that works is your call to action.”
Apple’s Marketing Strategy – Think Different
Make a Plan
If you want to run a successful marketing campaign then the first thing you must do is to take action, don’t think everything is going to happen in a twinkly of an eye, Nope! It’s not magic. The name iphone, imac, ipad, ipod and the rest won’t be in existence if there was no plan. It’s high time you kick started yours, create a plan, roll up your sleeves and you’re definitely going to get a good result. Don’t be surprised, at first you might experience failure but as a matter of fact, there’s no success without failure. Drawing this back to the aspect of blogging, your plan can be anything; it can be a product, Service or even starting a blog focused on something specific. Make some sketches and look into its future, don’t just look ahead of you but look far.
Implement the plan
You’ve put the first step to effect right? You made a plan at last, good but you’re making a very big mistake if you ever think of dumping it, it’s high time you created something out of it. You might not start big but at least you started something.
“The journey to a thousand miles begins with one step”.
As far as you’ve made your first step, you’re definitely going to get to your destination if you’re focused. Many companies out there implemented the plan but couldn’t get to their destination due to some distraction, why? Simply because they weren’t focused.
I’m sure hundreds and thousands of sketches where thrown in the bin when Apple was about to develop their first product but they didn’t stop there, instead they kept moving forward. There’s nothing to hide, your output might not be as good as you expected but if you keep trying newer strategies the more experienced you’ll be until you eventually break the record.
Have a good Design
One of the main reasons why Apple reigns is due to their sleek and attractive design in ALL THEIR PRODUCTS, customers will rush to get gadget like that right? They made every feature simple for a perfect user experience. There are lots of companies (competitors) out there that have similar products but everybody wants to go for a high taste and use what trusted friends are recommending. Back on the blogging train, you need to give your blog a good design in order to make it professional, to get more customers, returning visitors and to build your brand. Of course, a good design makes you look professional and makes you rank higher than your competitors. Do you want to build your brand and get those returning customers? Check out this helpful post on having the best blog design and a blazing fast website load time.
No one is going to hear of Apple if they didn’t advertise their brand and product, they’ll only be known as a fruit but they spent money in order to make money. They went through tons of commercials and drowned other competitors, seen those funny advertisments? If you really want to get the best out of your blog, you need to go out there and advertise your blog. Great! There are tons of free ways to advertise and promote your blog, to get more insight on this you can check out these helpful blog posts.
No string attached, these are all the tips most bloggers used in promoting their blog and the result is awesome. For better results take a leap and implement those tips in the post.
Create a powerful social media presence
Bloggers use this platform but not all bloggers use it, show me a blog that doesn’t utilize social media and I’ll show you an unsuccessful blog. If you’re on a journey to becoming an influencer, you need to utilize social media, build your followers and promote yourself in front of them, they’ll always be there to back you up. Social media is best platform to show case your brand to the world, create connections with influencers and many more significances, don’t miss the golden opportunity.
Think of new ideas
Apple didn’t stop at creating Iphones but Steve Jobs thought of a new idea and this brought the existence of Ipad and IMac. They didn’t also stop there; they created new varieties of Iphones and Ipads. How did they come about it? They rubbed mind together and thought of a new idea. It shows that they are still alive and they are ready to beat their competitors. Rub minds with likeminded bloggers and dig out a new ideas, don’t prove to be independent.
You don’t need to underestimate or overestimate the value of your product by carelessly placing a price tag on it. When creating a product don’t make it too expensive or too cheap, instead sell according to the value of the product else customers will go for similar or competitive products. Before thinking of what to charge for your products, watch out for competitors, if your product has more quality and features than theirs then your price can be higher but if they don’t then it’s either you add more features to your product or give it a reasonable price. This has made some internet marketers successful, why? Because they sold wisely, they also shared their best monetization strategy, it’s definitely going to come in handy.
If you really want to get the best out of marketing your blog then you must peep into Apple’s strategic plan and implement it according to your category, imitate other successful brands (or bloggers) out there and follow in their footstep. Implement these tips, knock your competitors down and rank yourself high.
What are the steps you took in order to have success in your online marketing journey, did you follow anybody’s footstep, thought different?