This is a guest post by Victor Igbokwe of Motivated2success.biz
I have seen several blogs full of zeal but lack the very little things that will skyrocket them to the peak of blogging excellence. Just because you blog about a topic and you are writing-savvy doesn’t make your blog worthwhile. At times you need to change and test your writing, find out the one that is suitable for your readers and stick to it. I wouldn’t want to read a blog that has nothing to offer and neither would you. While blogging, the first thing you must consider are your readers, others can follow. A lively blog will definitely go viral while a uninteresting blog will remain static. What are the things your blog must deliver to be lively?
I wonder why on earth some persons tend to attract and retain loyal readers on their blog by writing straight blog posts like the corporate mantra. For the life of me, start a blog post with zest and present reasons why a reader should finish up every single word. I have found out that telling little experience stories, mainly humorous and success stories glue readers to your blog post. Crazy Egg run by Neil Patel uses heat maps to track mouse movement and eye movement of readers over a page. I sure bet that if you check that out on a blog post that is pleasurable, stories will tend to score very high. What makes you think visitors will come back to a blog that doesn’t make them smile. If you doubt this then visit Seth Godin’s Blog and scroll through some blog posts he made, you will definitely chuckle.
Usually most bloggers tend to forget that blogging is like a business platform to sell your expertise. First impression matters a lot. A hurrying visitor cannot stay back to read through your blog when it doesn’t offer him any benefit. The benefits am talking about is ‘overdelivering’. Give visitors and your readers firsthand outstanding information in your niche that they will rather pay another Digital Marketing Consultant to do. Give them freely information worth several thousands of Dollars for free. That is PreSelling. You can decide to give out freely materials, info graphics for free to them. You are trying to get attached to them emotionally. Remember any potential visitor that hits Google’s search bar looking for information or solution are blinded by hamburger stories but real winning benefits and solutions opens their eyes. Here is a puzzle for any blogger reading this. Find out what you can do that will make a first time visitor to your blog or website save or bookmark your page instantly!
3. Engaging Content
This is simple. Your ability to write killer contents makes you 60 percent an advanced blogger. The remaining 40 comes in through Traffic, Preselling, Monetization and Strategy. Focus your energy on writing in a grand style, what I call ‘Personal Branding’. Don’t just write to update your blog, plan to churn out highly irresistible contents. Start by making readers want to comment instantly on what your blog post is talking about. Develop a post like a grand master, a superior writer even if your blog is just one month old. Write like a pro. Try to tweak your blog post to be wonderfully engaging such that readers will want to share your post instantly to friends on social networks. Solve this puzzle. How many comments do you average in a typical blog post in your blog? If you can calculate it, then plan to increase it. Though a typical blog is not really a complete social network but at least is still a powerful platform to build a community of like minds.
4. Rich Cohesiveness
Nowadays, Google and other search engines rank sites based on the amount of time a visitor spent on the site as well as the total pages or clicks. You can easily convert a visitor to instant subscriber by using advanced content marketing strategy. Plan your blog like a killer startup company. I will advice any newbie blogger to first write at least 10-15 quality blog posts with links to each post before going for traffic. This model is simple. If a visitor lands on your blog, your powerfully arranged contents take him from the very first post to almost all of them. This is the most advanced blogging strategy anybody can use. Usually the problem why you don’t get returning visitors is because you have not arranged it in a chronological order. Every blogger that wants to hit to the top and make your blog a desired destination should incorporate this idea in blogging campaign. Usually, you will notice that planning contents properly saves you a lot of stress and disciplines you to maintain a central voice and theme throughout your blog. Make use of blogging calendar as well as blog notebook. It’s quite helpful.
5. Emotional Connection
The best way to retain a customer through a product or service in the corporate business world today is applying Emotional Intelligence. This is connecting to the customers by settling their fears, getting them to know that you really care for them like no other and getting them deeply attracted to your product or service. This is why blog comment replies are very vital to your readers. Care for people and let it show. Just like the way you will feel bad when you make a comment and it is ignored, another person will feel the same. Don’t ignore people. To really make your visitors and loyal subscribers feel at home in your blog, then be real. You can add a picture of yourself at the sidebar of your blog with a brief description of yourself and ask them to read more about you in the ABOUT PAGE. It makes them feel they are really talking to you live. This is why most companies have built billion Dollar brands over several years of applying emotional intelligence.
If you can see your blog as a virtual conversation platform to reach your potential audience, your blog will become the most important place to visit at the breaking of the day in the world of bloggers. If you think there are more ways or tips I didn’t mention, you can kindly drop your comment about it.