I’m sure you’ve have heard of SEO on page optimization but are you optimizing your blog for search engine correctly? Of course you want your blog to appear on result pages of search engines. Competition is increasing day by day and a high ranking position on SERP seems to be a difficult task especially for the new bloggers.
What exactly is on page optimization?
On page optimization refers to the factors that have an effect on your website or web page listing in natural search result.
Your blog showing up on search engine result page depends on how well you optimize your blog. Check out these lists of on page optimization strategies
SEO on page optimization
The first thing you must do in order to dominate search engine is to search for keywords before writing a blog post. You can use the free Google keyword tool. This is the trick; Type the keyword you want to search for and make sure you tick the exact match.
Before writing this post, i used the google keyword too and searched for “on page optimization” but i got 40k global search and a high competition, that’s too much for my blog. I have no ranking yet so I can’t use the keyword because it’s highly competitive. If I should use this keyword, you’re not going to see me anywhere near the search engine result page so it’s better I run away from it. Blogs that can rank for that are pr3 blogs and above. If your blog is pr3 and above, you’re free to use this but the fact is; you going to face a hell lot a competitions.
Back to the keyword tool, since “on page optimization” has a high competition and a high global search which I can’t rank for, I’ll need to find a lower competitive keyword. This is where longtail comes in;
On page optimization strategies
On page optimization tips
On page optimization techniques
Seo on page optimization
Seo on page optimization tips
Seo on page optimization techniques
Seo on page optimization strategies
Guide to on page optimization
For a low (very low) competition which will make you sit with your legs crossed on the first page of google, the highest number of word you can use as a keyword is five.
A low competitive keyword can rank you on the first page of google even if your blog has no ranking, get it? That’s the secret of my organic traffic, yea! On a two months old blog. Have you heard of long tail pro? It’s a tool that makes it easier by providing a low competitive longtail keyword for your blog post which will definitely rank you on serp regardless of your blog ranking. Check it out by starting with a 10 day free trial – long tail pro
Now that you’ve gotten a keyword for your blog post, head back to your dashboard and create a new post. Remember, seo on page optimization is not a minute job; you need to put more concentration if you want to get a good result.
I’ll use this blog post as an example with seo on page optimization as my keyword, so just follow up and do the same on your blog with your keyword too.
Your title is the most important place where your keyword must appear, without your keyword on it, ranking might not be as high as your expectation. Check out my title for a better understanding.Have you ever tried this? Search for anything on google, you’ll notice that the keyword (located at the title and Meta description) will be in bold letters. Putting your keyword on the first paragraph (or Meta description) is a great way of notifying google about your keyword. You’re definitely going to need wordpress seo because this is going to help, don’t bother asking; I know what’s on your mind. Yea! WordPress seo is better than all in one seo pack.
Permalink is the URL of your blog post. I would prefer using only my keyword in my permalink because it’s going to make it google friendly.
It’s not advisable to have a long permalink, your keyword as well as your permalink should be at least 3-5 words. Seo on page optimization is definitely four words (I can see that without my glasses) so I guess I’m going the right way.
These plugins will help you implement your longtail keyword on your blog post; it guides you and notifies you anytime you skip an seo strategy.
If your permalink is showing some ugly digits you really need to make some changes on your wordpress settings. By going to settings on your dashboard > Permalink > choose the one that suits you (I’m using post name) and save.
Going down from permalink to your content, this is where your keyword should be optimized wisely because this is also a place where you can be penalized by google; we’ll talk about that later.
Putting your keyword at the beginning of your blog post is another great way of notifying google about your keyword. Check out the beginning of my blog post, it says; I’m sure you guys have heard of seo on page optimization. I got google there you know?
Now after the title, you can sprinkle your keyword all over your blog post. With this, google will be convinced about your key words. Apart from your focus keyword, you can also use a few negative keyword on your blog post. To get these negative keywords, search for your keyword on google and head down to related searches found below the result page. Another high ranking right?
Are you following? Let’s ride on!
Your content must not be short and it must have a great quality, so this a combination of quantity and quality. A well optimized content of 1000 words will rank higher than a content of 700 words while a content of 1500 words will rank higher than a content of 1000 words. See the difference? The more the quantity and quality, the higher the ranking. Don’t get it twisted, quantity doesn’t have much role to play.
Like I said above, if your keyword is over optimized on your content, you’ll definitely get penalized by google. Good thing seopressor has a feature that notifies you when you’re over optimizing.
Have you heard of keyword stuffing?
Well I made a little research, according to Wikipedia;
Keyword stuffing is an unethical seo strategy which leads to banning a website from major search engine either temporarily or permanently.
And according to google;
Keyword stuffing is the practice of loading a webpage with keywords in attempt to manipulate a site’s ranking in google search result
This is simply, repeating your keyword more often within a sentence. For a better understanding click here.
Of course, even a 6 year old blogger knows that you must include images on your blog post to make it attractive and professional. Do you also know that you have to optimize your images for seo? We know about it but most of us skip this, I don’t see any stress in copying and pasting your keyword into your image’s alt tag. It’s not only for image search ranking but it also reduces your bounce rate and raises your ranking on search result to a higher level.
Social media sharing
Do you know social media sharing has a role to play in seo, the more your content is being shared on social media, the better the ranking. This is what I think; when readers shares your blog post on social media, it notifies google that your content has quality due to the number of social media shares you’ve gotten. Justretweet is the answer to this. On this platform, your blog post will be shared on facebook, twitter and googleplus thereby giving you a better ranking. It’s one of the best method most bloggers use in order to get their new blog post indexed in a short period of time. I also got an idea about social media sharing from a comment on my blog. Thanks Reginald.
In a nut shell, on page optimization is all about Organic traffic while off page optimization is about Referral traffic and the number of backlinks pointing to your site. I’ll be writing a post on off page optimization soon. If you don’t want to miss it, don’t forget to subscribe below after reading this post.
SEO is something stressful but has a great result, this is where Submitedge comes in, submitedge is a service that helps you optimize your blog for high ranking. Don’t be hesitant, its totally not black hat. Check them out and see what they have to offer, let the experts do it for you! Try Submitedge now. Check out my SEOpressor review and don’t forget to check out the last image about my blog dominating the search engine.
These are the on page optimization techniques that must not be overlooked, it might be a no-brainer but I’m sure there are some steps you haven’t experimented on or put into optimization, try to follow every crumb on these steps and implement them on your blog. Oh! Did I miss something on these points mentioned above? You know what to do, feel free.