There are millions of social media strategies we can use in promoting our blog and each blogger has their different methods right? It’s obvious that we can’t do without social media being one of the commonest methods we use in promoting our blog, it has really taken over the blogosphere to an extent that a blog can’t survive without having a social media account.
So what am I saying? A blog or brand without social media will definitely go nowhere because it’s the perfect method you can use in;
Building an audience
Getting clients and customers
Sharing ‘behind the scene’ of your blog
These are the least I have but there are tons of advantages you can get out of social media marketing. Promoting your blog post is hell of a long chain but being a self-sacrificing blogger, all I did was cut out just four portions out of this chain; guest blogging, blog commenting, social media and Search engine optimization. Others methods are good too but i think these are the most preferable ones.
Now coming back to social media strategies, which social media platform is better and how can you get the best out of it? Check out these social media guides, their significance and how they can boost your blog.
Social Media Strategies to Promote your Blog Post
According to my book; Tribe is a community where likeminded bloggers join hands in promoting each other. It’s a win-win situation, you promote other blog posts and your post gets promoted too. This is where the almighty Triberr comes in, it’s one of the best places to promote your blog and all you have to do is to join tribes in your niche. Depending on some tribes you might need to be fully active before you’ll be promoted from a follower to a member.
You can also create a tribe you know? At least start from somewhere, invite some serious tribe mate and maximize your reach. Before you know it, followers will start flopping in. You can also check out my post on blogging communities to promote your post.
Are you ready to promote others and get your post promoted too? You can join my new tribe, I have a few members and 99k reach, this means if my post gets tweeted or shared, 50% or more will see will see my post and if retweeted, another 25% will also see it. I’m planning to reach 30 – 50 members (for now) then the rest can be followers depending on how serious they are. Head to Triberr, join or create a tribe and get your blog post retweeted. Feel free to join my tribe too, it’s awesome.
Facebook and linkedin groups
There’s no sweat in promoting your blog on Facebook, all you have to do is to join groups, members can hop over to your blog to read your nd share your quality content. Linkedin is not left out also but coming back to facebook groups, most bloggers exploit this promotional strategy by automating it with softwares (like hootsuite). I don’t think it’s advisable to use it on facebook groups because you’re only trying to get yourself banned from the group, you can only use it if you’re the administrator of the group. Check out my previous post on Quick steps to becoming a successful blogger (guest post), you’ll get a link to the full list of 23 facebook groups. Awww, too bad I didn’t give you a direct link, smart way to reduce bounce rate right?
There’s nothing much to say about justretweet, the name itself says it all. It’s a little bit similar to Triberr but here you don’t have to join any tribe. All you have to do is to submit your tweets while other users retweet them (to their thousands of followers), share your post on facebook as well as sharing them on google plus. If you haven’t joined justretweet then you’re missing something big.
Use hashtags in your tweet if you want a wider audience to see it (apart from your following). When people interested in your keyword searches for your keyword and they stumble upon yours, the link in your tweet will direct them to your blog. It’s a perfect way of getting more targeted traffic and followings on twitter.
It can be something difficult especially if the keyword is a popular and commonly used keyword making it difficult for you to be on top of the list for a long period of time. An example of a commonly used keyword is “#blogging”. Hundreds of bloggers can use this keyword in in their tweet within a short span which automatically lowers your ranking and makes your tweet invisible, but there’s a bye pass and that’s my personal trick of getting the best out of twitter.
I’m found of using justretweet and I’m so addicted to it. If you haven’t joined, I think you should take some time to check it out here.
All you have to do is; use hashtags in your tweet before submitting it for retweeting.
Ok for example; I want to promote this post on twitter, if I tweet it out, it’s going to be something like this: 10 social media strategies to promote your blog post + link
But if I really want a larger audience, my tweet should be something like this: “10 #socialmedia strategies to promote your blog post + my link” You can use more than one hashtag within or at the end of your tweet but it mustn’t be a distraction.
The more the retweet, the higher the chance of maintaining a high position on hashtag result page and this approximately means; the higher the traffic.
Seriously, I’m not pinterest type of guy but do you know you can get the best out of pinterest? Pinterest is mainly for photography blogs and other minor niche but the blogging blogs took it as one of their “extra” social media strategies and an advantage of promoting their blog post. Now the secret of getting the best out of pinterest is using an attractive picture or infographic on your blog, this will make your readers hit the pin button if they find your post helpful and of course, followed by an attractive image. If you don’t have a share button below or beside your post, this is not going to work unless you’re using a “pin it” plugin on your blog. I was previously using it and digg digg but I had to delete and replace them with flare when I noticed that it was slowing down my blog. You should have known me by now, I’m a speed junkie.
//lets take a break
hmm…talking about speed, if you’re a newbie blogger and you’re looking for an awesome and fantastic theme that won’t give your blog a heavy burden then you need to switch to theme junkie or elegant theme. You’ll have access to their collections of 86 themes for just $39. Yup, you heard me right. Go check it out now and choose your choice.
Oh! hey guys, did you notice that it took sometime before i updated my post? Wow! i really had a horrible weekend; my blog went down, I lost some of my comments and worst of it all, google couldn’t crawl my blog (analytics went blank). I also deactivated comluv temporarily, I had an issue with it. I’m sorry to say this if you’re using bluehost, I’m out of the f**king hosting company. Wanna know my new host? Watch out, i’ll write a review soon + my story on how it went.
//back to work guys
If you want your blog post indexed as fast as almost immediately then google+ is the perfect social media platform to share your post. This is one of the tricks seo ninjas use when promoting their blog post. Too bad jetpack doesn’t support google+ but I don’t see any stress in doing this manually. With the flare button on my sidebar I can easily share my blog post on google+ with just a click. If you know any tool that can do it immediately after publishing, please mention it in the comment.
Over to you
The little problem we have is spending time creating content. This is my idea, spend more time promoting your content and spending lesser time creating it. I can only say spend more time creating content if the content you’re creating is a guest post. When we spend time creating and writing contents with lesser time promoting it, who do you think is going to read it? I guess it’s me.
Of course there are thousands of social media platform out there and millions of social media strategies. Do you use the ones mentioned above? Well, if there’s any one you use that I didn’t mention here, feel free to drop it below.